SEO Copywriting Tips for

SEO Copywriting Tips for
Google, Yahoo and your Prospects
By Angela Charles, President, (c) 2008 Pilot Fish

It might not seem logical, but a web site that's well-written for human consumption with a little SEO help usually is also well-received by the robots of search engines like Google and Yahoo.

So, what does "well-written" mean? Here are some tips to good SEO copywriting for Google, Yahoo and site visitors.
SEO Copywriting Tips � How to Write Great Web Site Content

* Keyword research: This topic deserves a whole article on its own, but suffice to say that you'll want to base your site content on the keyword terms that you know are most popular among the audience you're trying to reach. There are online tools available that can help you determine the right keywords for your company. Among them are WordTracker and Keyword Discovery.

* One topic per page: If your company makes 5 different products, you'll need to devote at least one page per topic.

* Details, details: Each topic should be covered in enough detail that the site visitor can determine whether to contact you for more information. From an SEO standpoint, the more detail you provide on each topic, the more easily the search engines will be able to determine the relevance of your site to that keyword.

* Kill the sales brochure: Internet users don't appreciate going to your web to find only a sales brochure. Avoid flowery language; it usually signifies a page that's light on content and heavy on sales pitch, which the search engines won't rank well. Good SEO copywriting will focus on objective facts about your company's products and services, with a call-to-action for more information.

* Create a content hierarchy: The more detail, the better, but be considerate of your site visitors' time. Good SEO copywriting separates content into multiple pages and creates a hierarchy for your pages with most important information first, least important last. The most important pages you'll want on your navigation bar, with lesser pages linking off those. Make sure you include a site map, though, that lists all your web site's pages.

* Keyword density: In order for search engines to be able to rank your pages for a particular keyword, that keyword has to be used on your page. At the same time, the more often you use it, the more relevant the page will seem. ONE CAVEAT: Don't go overboard. Writing should sound natural to the human visitors you're trying to reach. Search engines can penalize you for "overoptimizing" by using the keyword too often (known as keyword stuffing or spamming).
Types of Content to Consider for Your Company Web Site

Part of the SEO copywriting process is project planning. It's important to take the time to consider what information people would want to know about your company. Here are some types of content well received by Internet visitors and search engines:

* Product details, including features/benefits, specifications, data sheets, diagrams, flow-charts, video demonstrations and photos (with alt tags, see below)
* Technical tips, product troubleshooting guides, user manuals
* Customer testimonials, case studies
* Industry definitions
* Product selection guides, comparative information

Advice on Adding PDFs to your Site

Search engines have become more sophisticated in being able to index varying file types. PDFs work fine for information that site visitors might want to print out and keep. But, if you use PDFs, make sure they open in a separate browser. Also, add a link to your home page somewhere on each PDF; otherwise, site visitors that enter your site from a search engine via the PDF won't have navigation to take them to the rest of your site.

Where to Get Ideas for Good SEO Content

Type your top keywords into Google and Yahoo and see what sites and pages come up on the first or second page of results. This will give you a good idea of some of the content that search engines like. More specifically, take a look at:

* Competitor sites
* Industry portal sites
* Industry magazine sites
* Resource sites

See what types of content they provide that your site could emulate
Other On-Page SEO Copywriting Tips

Once your content is written, it's time to place it on the page. Here are some additional details you'll need to be concerned with to complete the SEO copywriting process:

* Title tags: Make sure each page title tag is unique and complements the content of that page. For instance, if your page is about "blue suede shoes", then your title tag might be "Blue Suede Shoes | ABC Company"

* Description tags: Likewise, you'll want each page description tag to be unique and complementary to the page it describes. This is the information that many of the search engines use to display a description of your page.

* Keyword tags: Most search engines have de-emphasized use of the keyword tag, but we feel it's a useful tool to help you organize your site content. If you followed the advice above regarding one topic per page, then your keyword tag would be pretty short and limited to that topic. It'll probably have more than one term in it as there might be multiple ways to describe the topic, but this is a good check that you're in the process of writing a well-optimized page.

* Alt tags: You can use the meta alt tag to help search engines interpret what your nav buttons and images are about. Search engines can't "see" images, so unless you specifically tell them, that information will be ignored. If you have a picture of blue suede shoes, use the Alt tag to label it as "blue suede shoes."

* Internal linking: Build your keyword phrases into the links on your pages that are used to navigate from page to page. For instance, a call to action might be "Contact ABC Company for more information about our blue suede shoes," with the phrase "more information about our blue suede shoes" as the link. Avoid using "click here" as the link.

I've created quite a to-do list of SEO Copywriting Tips, but when done properly, your SEO copywriting efforts will help yield long-term results in the way of top placement on Google and Yahoo and, most importantly, increased opportunity to reach new potential customers.
About The Author
Angela Charles is president of Pilot Fish, an Akron, Ohio, search engine optimization and web design firm specializing in industrial clients.

Get Top 10 Rankings on Google/Crucial Factors In SEO

There's no shortage on advice regarding what people should do to improve a web site's position in the search engine listings. It is easy to become confused when you consume all the information that is available, because some folks agree with others while some totally disagree and provide dissimilar advice.
You should be extremely suspicious of any advice given by someone that tells you to use search engine submissions, employ traffic exchanges, or use FFA sites. That is so out of date it's not funny.

What is pertinent for excellent rankings in the search engines was highlighted not too long ago via a survey done by SEOmoz of a collection of SEO professionals.

In short, below are the 4 most important search engine optimization ranking factors, in accordance with the experts' consensus views.

Keywords that Appear in the Title

Using the correct keywords when crafting the title tag of a page is of extreme importance. It does not only promote higher rankings, it also helps with the click-through from the SE listings to the destination page. It is of lesser value to be listed high in the results without receiving that many clicks. The ultimate purpose is to gain as many targeted visitors to your site as possible.

The keywords that were used by the searcher are bolded in the results of the search. When the right keyphrase of the page title is bolded, it gives the listing a higher opportuníty of being seen and receiving a click. Nevertheless, highlighted keywords are not the only thing to think about when writing the page title tag.

Lots of additional clicks can be attained from a smartly written page title tag, especially when it invites the searcher to click. It is better to attract a hundred clicks from position number five with an eye-catching title tag than fifty clicks from position number three with a badly written title tag, correct?


Anchor Text used by Inbound Links

The anchor text that is employed in the link that points to your web site from an external site counts a lot in the search engine algorithms to figure out what your site is all about. Additionally, what your site is all about defines to a large extent what keywords it will rank for in the search results.

If you can influence in any way the anchor text that other web sites employ when they link to you, then it's an extremely prudent way of investing your time.

A larger number of external sites that have links to your site employing a certain set of keywords, or alternate versions of that keyword, will prompt the SE's to more readily compute that your site is all about that specific keyphrase.

It's far more advantageous if the content of the destination page on your site contains that particular keyword and phrases similar in meaning.

The Universal Link Popularity of Your Site

Search engines figure out the relative importance of a site from the volume of hyperlinks that point to the web site. They include both quality of hyperlinks and quantity of the hyperlinks.

The more different web sites that have links to your web site, the higher the SE's will calculate the deemed importance of your site.


Link building is a never-ending process. One can't ever have a sufficient number of backlinks pointing to your site. It's true that it is possible to build links too fast and that can raise some alerts in the algorithms of the search engines. But, if it's done as an ongoing effort with a long-term outlook, every backlink deserves the resources spent in acquiring it. They all add up to an improved deemed importance of your web site.

Link Popularity in the Site's Internal Link Structure

The fact is that some of your web pages will get more external links than others. Those that do not get a lot of external links could be the actual money pages that you would wish to rank well in the SE indexes.

The internal linking structure, in addition to the anchor text employed in the internal links, is the way to disperse PageRank inside your site.

Some search engine optimization professionals say that an internal link to a page has the same value as a link from an external page. That doesn't mean the site will rank with nothing more than internal links. What it means is that you could cause a page to be ranked by having internal links pointing to it even though it does not have lots of external links, on the condition that the remainder of the web site has acquired enough trust from external links.

Conclusion

SEO might appear daunting when one views it as a whole. However, when viewed as individual focus areas, there are a select number of relatively easy areas one can concentrate on to achieve the largest benefits.

About The Author
Do you own a WordPress blog? Get expert WordPress blog search engine optimization help at www.wpseosniper.com

ERP India- An opportunity to integrate businesses

ERP is a buzzword for any kind of business industry that enhances business performances. This system is referenced in terms of a highly advance commercial business software solution that is available today. This system smartly upgrades the functions of any existing business system with its unique and exclusive features. It integrates all the modules of an organization to form one single platform for the proper functioning of the business. There used to be different software’s for different business modules in any industry like sales, purchase, accounts, manufacturing etc. The businesses faced huge investment, time, and resource to manage all these units separately. But now with this multi featured Enterprise Resource Planning India system has improved business performance of all those who have successfully implemented this application in their organization.
According to the information available on the evolvement of the ERP application system, it took years to fully evolve. Too much of research and development was done on this system to solve the purpose for which it was developed. The basic concept began in 1960’s with focus on MRP’S also known as Material Requirement Planning system. The purpose was to develop a system for manufacturing industries to help them in planning and scheduling. In the meantime lots of research and survey was done to make this system fully efficient. This model took years with much effort to develop in the way it is today but still it is enhanced today by the expert team. According to the information available, the first ERP system was developed by a team of five who were employees of IBM. They formed an organization known as SAP to provide services of ERP software package solutions.
In the early period of 1980, Material Resource Planning was transformed to be known as Manufacturing Resource Planning with advanced features in the system and later on it was renovated to MRP II commencing the concept of integrating finance with manufacturing. These systems were developed on Mainframe technology. During the time, various phases of erp software solutions were brought into the market to make the business system more competent. With the advent of client/server technology in loop in year 2000, business industry decided to integrate all the modules in one software package called ERP to enhance their business system.
The integration of all the core modules of business resulted to form a reliable business system and thus widespread use of ERP system was implemented in all kinds of industries. In the world of Information Technology, Internet and e-commerce ERP vendors are integrating various businesses to build an organization that connects one supplier to millions and similarly one customer to million others. End to end businesses that was earlier disjointed now are joined with one single software. Only a single database handles all kinds of data that a company has. These data are stored also on the other server so as to maintain the reliability of this system incase the system fails to store the information.
To know more about software development services,ERP Delhi,e-commerce services,website designing, web development, multimedia development service ERP India visit: www.unisoft-technologies.com

A perfect business solution is ERP Delhi

ERP is widely known as Enterprise Resource Planning application erp that is implemented in business industries and multi others on the basis of their requirement. ERP Delhi is an advanced business system that helps businesses to function smoothly. Generally an erp package software Delhi India consists of both software and hardware part, which unite to form a reliable erp solution. In the word ERP, the main part focused and emphasized is Enterprise and then resource and planning is considered. This ERP system integrates all departments, functions of an organization on a single computer system, irrespective of the company’s branch location. The company is relieved of any kind of loss of data as there are back up data stored on other server as well.
To unite the functionality of whole company into one is really a dream for any business and ERP software solutions has made this truly possible. In any ERP solution, only one database is used where you can store millions of data of various system modules. Suppose a company has different computer system to manage accounts department, Human Resource department, Manufacturing and similarly many others. The company used to face a lot of complexities in this kind of situation. But if a company has decided to implement this business system, all problems got solved within moments. This ERP Delhi software has magnetized all kinds of businesses delivering accurate and best business solution result. This tremendous approach of companies has brought fruitful result to all those who have successfully implemented this system.
As per information in the past, Erp was developed with intent to provide services to manufacturing segment. And so it was known as Manufacturing Resource Planning, which was developed to solve business solutions for manufacturing related business industries. Later on this erp software package was broadened to a more wider scale to serve various kinds of businesses and now known as ERP. Today ERP systems are implemented in many industries that wants to advance their business systems. Any organization whether it is a profitable or non-profitable or having specialization in a particular business have all got ERP systems implemented to run their business smoothly.

In the erp system, the various segments like finance, HR, manufacturing, sales, purchase etc are divided into modules. Earlier all these segments used to have different computer software system to handle separately but today all these come into one single package. This application erp system has helped businesses to increase their revenue, brought stability to business functionality. On an average, this system has helped to improved business performance of almost every organization. The business size has increased with much efficiency and prosperity in every department. Infact the complete business system has now become transparent for the high level authority to watch out for and to bring more improvement.

Summary: ERP Delhi is a single amalgamated business system with multi functions to perform for a business having all solutions in just on software package. This system is designed with a purpose to plan the proper use of enterprise and resources. It does cover all basic functionalities of any kind of business due to which it is preferred.
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ERP Delhi Next Generation business solutions

ERP stand for Enterprise Resource Planning, which means that it is a full-fledged business system that provides software solutions to all kinds of industries. The software and hardware components both unite to form a single unified business system. The database used in an ERP is a single data warehouse, which can contain any kind of data. This is also one of the advantages that have made ERP systems implemented in all types of industries. Unisoft Technologies is a Delhi based company that provides ERP solutions to all its vendors and clients.

Enterprise Resource Planning system can be implemented successfully in any kind of organization, profitable or non-profitable, government organization, businesses with any kind of specialization etc. An organization can implement a single module or multiple modules based on the business requirement. Generally, modules like manufacturing, accounts, and supply chain management are widely and commonly accepted and implemented by organization. An organization can also implement the whole business system if required. This system has enlarged business and brought much wider scope for business to prosper and make huge profits.

The most advantageous part of implementation of ERP is that businesses have settled successfully. Earlier two or more or different applications were used in the industries and this was quite hectic to manage. With evolvement of ERP, business have seen huge run up during the time and in real time scenario this system has proved efficient for any kind of industry with any specialization. This system has evolved from Manufacturing Resource Planning, which was developed basically for manufacturing segment. Later on the concept changed and was transformed to known as ERP.

The areas of specialization of Unisoft Technologies are website Designing Delhi, Web Development Delhi, Software Development Delhi, Enterprise Resource Planning, Customer Relationship Management, Marketing Level Management and If you have any queries on the above do visit on http://www.unisoft-technologies.com